FYFA (Focus on Youth, Football and Alcohol)

FYFA - Focus on Youth, Football & Alcohol, 2018-2020

FYFA is a joint EU initiative aiming to reduce underage drinking and heavy episodic drinking among young people in Europe. The project is co-funded by the EU Health Programme and the Scottish Government.

Excluding tobacco and caffeine, alcohol is the psychoactive substance used most by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems, both short and long term.

This project has reviewed policies in six member states related to young people, sport, marketing and alcohol with particular focus on football at international, national and local levels. Relevant stakeholders, club managers and decision-makers were interviewed at all levels, as well as young people, aged 13-15 years who participate in regular sporting activities, to elicit attitudes and strategies to reduce alcohol harms for young people.


Project Outcomes

Infographics summarising the research outcomes are now available on the FYFA website:

Young people's opinions about alcohol in sport

Final FYFA Webinar

An international conference on Alcohol, Marketing, Sport and Youth was due to take place in Warsaw at the end of May 2020 to launch the FYFA project findings and recommendations. Due to the outbreak of COVID-19 in early 2020, this conference was moved online and was held as a webinar on 28 May 2020.

The final FYFA webinar, hosted by Eurocare (European Alcohol Policy Alliance) was a success, despite this change in circumstances. It was attended by over 150 participants from over 30 countries and highlighted the key findings from the FYFA project.

Building on the key findings of the research undertaken for the FYFA project, project partners will now push to achieve policy changes at international, national and local levels that will contribute to reducing alcohol related harm among young people and establish healthier environments.

For further info visit: www.fyfaproject.eu