relates to alcohol. Those surveyed agree strongly that the price of alcohol, as well
as how alcohol is promoted, encourages this excessive consumption. Certainly, the
alcohol industry did not single-handedly create the ’British drinking style’ that is often
characterised, not always accurately, by the determination to drink large amounts in a short
space of time. But producers and retailers do have the capacity to influence consumer
behaviours, particularly in young people: a clear majority of those consulted believe that
both price and promotion strongly influence attitudes and behaviours towards alcohol.