'Foul play?' Report launched on alcohol marketing in UEFA 2016

News Release issued today on behalf of Scottish Health Action on Alcohol Problems (SHAAP), Institute for Social Marketing - University of Stirling, the Institute of Alcohol Studies (IAS), and Alcohol Action Ireland

A report launched today at the 'European Healthy Stadia' conference at the Emirates Stadium highlights how alcohol producers bent the rules designed to protect children during the UEFA Euro 2016 football tournament. Researchers at the Institute for Social Marketing, University of Stirling, found over 100 alcohol marketing references per televised match programme, mostly in highly visible places, such as pitch-side advertising during the matches. This despite the fact that the tournament was held in France, where alcohol TV advertising and sports sponsorship is banned under the ‘Loi Évin’. Read the report


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