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Calling Time
Tackling Scotland's Alcohol Problem


The 'Calling Time' campaign aims to encourage the Scottish Government to ban alcohol sponsorship and marketing in sport. 

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Email your MSP to ban alcohol sports sponsorship

Every day in Scotland, almost 100 people are hospitalised and 3 people lose their lives to alcohol. We can’t keep accepting this.

Our love of sports is used by alcohol companies as a vehicle to promote their products.

This exposure to alcohol marketing influences us to buy and drink more alcohol.

We should be able to enjoy sports without the constant nudge to drink.

By writing to your MSPs, you can support our call to protect future generations from alcohol sport sponsorship.


Learn More

About Calling Time


The Evidence


Social Media Kit

Media Monitor

Political Reactions

Consultation Responses

Take action

Media Monitor


Consultation Responses

Official Supporters

SHAAP/SARN Alcohol Occasionals

Scottish Masters Cup


Restricting alcohol advertising and promotion: consultation


On 17 November 2022, the Scottish Government published a consultation on restricting alcohol advertising and promotion.This consultation seeks views on potential restrictions to alcohol advertising and promotion in Scotland.

This consultation sets out a range of potential proposals to reduce and restrict alcohol marketing including prohibiting alcohol advertising outdoors, phasing out alcohol sponsorship and reducing the promotion of alcohol in-store.


The consultation closed on 9 March 2023


To respond to the consultation, please visit: Consultation process - Restricting alcohol advertising and promotion: consultation - (


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